Ever since I came to know of them in the 1970s, banks have
come a long way. What started off as a safe keeper of your money and the
consequent book keeping activities have grown out of everyone's hands and minds
to assume a humongous status in the industry. It has not only provided
employment to the lakhs who directly work with them, but has also catered to
the creation and sustenance of other allied industries such as information
technology and communications. At such a rapid growth, one cannot but help a
thought - whether its primary objective of safe keeping and lending have become
secondary!
On the other hand, are the main pillars of this industry
viz., the staff and the customers - happy and satisfied with the journey so far? The banks have come to stay and they shall survive only if these two pillars are
strong and intact. Any corrosion or even a trace of fissure on these pillars will have a
debilitating impact on this financial edifice.
With the constant increase of client base and an eye on accuracy
and security, the government did well to introduce computers, which usurped
more than a lion's share of the human work. Allaying the fear and suspicion
of the trade unions, a section of which were vehemently opposing the entry of computers into
this hitherto human resources dominated industry, the advent of computers only
increased the job opportunities at banks. It also enhanced pay packet to the
existing personnel and lesser strain for the staff with a promised 'improved efficiency'
to the customers. I recall reading recently a tongue-in-cheek comment that
"banking industry is the only one of its kind, which got paid more to
reduce their work load through computers".
The staff on the one hand continues to be unhappy despite
big chunks of sops and largesse. Being in the industry for quiet long, my contacts
there are still vibrant enough to pass on such a disturbing message. My
association with some of the social networking groups also substantiate this as
is evident from the pleadings of the existing staff to quit the nationalized banks at the
earliest to join other opportunities! Their grouse - late sitting, defunct
software packages, low pay, and lack of growth opportunities … the list goes
on.
What one used to do all through the day- posting,
extracting, totaling & tallying - the computers have taken over. When some of the staff goes on leave, others
used to shudder particularly during month ends and days after consecutive
holidays. But, this has considerably been reduced consequent to the takeover of
computers. Of course, a section of the higher echelon has taken the brunt of
consequences of computerization but for everyone to say that the work has
increased despite computers is amusing.
On the other hand, customers- the real targeted beneficiaries
are also fuming, as even their basic requirements are not fully met. There are still
banks which ask the customer to come some other day for anything from chequebook
to statements to even renewal of fixed deposits. Certainly, I see some attitudinal
issues have cropped up and its time the banks conduct motivational training
periodically and more regularly.
What are normal basic
expectations of a customer? Very basic things such as withdrawal and deposit of
cash, realisation of local cheques and fixed deposits with periodical interests.
With the advent of ATMs, prudent and some educated customers have learnt to
avoid branch visits for cash withdrawal and also started using internet banking
extensively for other transfers. I was able to successfully keep a distance
from my salary account bank for 7 years, thanks to these. But again, not all
can be expected to be computer savvy and they still need the basic customer
service.
Nationalized Banks in India have become adept in introducing
hi-tech banking, rather in a half baked manner. When I requested for a cheque
book through online and went after a week to enquire about it, the official coolly said no one looks at online requests! This is directly in contrast to my salary account
private bank which couriered the cheque book within 48 hours of an online
request free of cost- do we now get to know why there was no need to visit them for 7
years??
When my friend went to close some of his major fixed
deposits, the nationalized bank official did not even care to retain the
deposit but had the cheek to ask him to check the savings account after 2 PM.
This is because if there are too many deposit closures it will be taken later!! This is
atrocious to say the least. Pray tell me why should I, as a customer, care about
your availability of staff or work load when the money involved is mine and you
are bound to serve in accordance with the rules as per the contract entered at
the initiation of my association with
the Bank?
When I queried about the difference in the maturity value of
the deposit and actual credited, the official had the cheek to say that by
mistake income tax has been deducted and after realizing the mistake and
re crediting the same some days have lapsed and hence the difference ! When I
insisted that I should not be made to pay for the bank's gaffes, the official
wanted a letter requesting to set it right. This again is a cheap and ugly way
to mentally tax a customer. The bank has violated the contract and
when I insisted on my money, a separate requisition is demanded!!
My mentioning earlier about the 'half baked' computerization
at some nationalized banks must have raised some eyebrows. When Internet
Banking was subjected to some technical jobs where transactions are not
expected to be carried out, the message displayed is technical which a customer
shall not understand. Why don't they learn from other reputed and more transacted banks as to how this is done seamlessly without hindering the customer? When an email is sent to the officials, it is not acknowledged
or acted upon, as no one sees the email! To escalate the indifference, if the issue
is taken up with the top management, as directed by the bank's website,
it is shocking that even they do not care to respond. Such a callous
indifference of the staff in some nationalized banks. When the Chairman or the Executive Director does not care for the customers, God save the Bank !
When all the facilities and technological support are
provided to the nationalized banks, it was only with a noble intention of
serving the customers better and trying to match the same of their private bank counterparts which are always few notches above. But, it is shocking that after
enjoying the facilities, pocketing some more bucks for reducing the work and
also constantly increasing the work force, the main pillars are more
disgruntled than ever. Why and for what are the Banks waiting to crack the
whip? Private banks are improving their services in leaps and bounds and the
exodus of customers has already begun. At this rate, a shakeup from both the
authorities and customers will do well to shake the nationalized banks out of
their slumber, which has doubled that of Rip Van Winkle!
muralidhar iyer commented on 18-Oct-2012:
ReplyDelete"Most banks today treat the customer as an intrusion upon their time,an unwelcome pest who pops up regularly to disturb their profound discussions on politics, petrol prices or even the latest tv serial!(anything but work)Bank staff must be compulsorily be sent abroad to see the work culture there.
Great blog kaps, keep it up.